West Midlands partners with Global Esports Federation to enhance UK's position as a global esports hub

2022-06-16 15:04:56 By : Ms. Snowy Jiang

- The West Midlands has agreed on a 10-year Strategic Framework Agreement (SFA) with the Global Esports Federation (GEF), accelerating the region's commitment to driving international growth in the rapidly developing industry, and further burnishing the UK's credentials as an international esports centre. The partnership will see the West Midlands join a network of global hubs, including GEF's headquarters Singapore and continued developments in Brazil China Türkiye Japan the Middle East Africa and the Americas, among others.

The agreement spanning 10 years – led by the West Midlands Growth Company (WMGC)* – will cement the region's position as a hotbed for the esports and gaming industry, with the West Midlands already responsible for one quarter of the UK's output in the sector.

The announcement precedes the inaugural Commonwealth Esports Championships and the Commonwealth Esports Forum in partnership with the Commonwealth Games Federation which will take place in Birmingham this August. Together, this partnership and the Championships will turbocharge growth and prosperity in the UK esports industry, which is already the fastest growing tech sector in the country. The Championships will be the foremost esports event since the Global Esports Games in Singapore in December 2021 , which attracted over 500 million viewers from across the globe.

The Strategic Framework Agreement commits to progressing a number of key areas, including:

Read more about the Global Esports Federation and West Midlands Strategic Framework Agreement .

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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.

Watch the launch trailer here .

" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."

" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."

The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before - animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.

COLLECT ICONIC CHARACTERS IN GAME Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.

RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.] Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.

SPECIAL EVENTS In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.

EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!

Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.

Visual assets for the game, including key art and logos, can be found in the online press kit .

ABOUT EAST SIDE GAMES GROUP

East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .

We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .

Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .

ABOUT NBC'S THE OFFICE

Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.

Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.

ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS

Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .

Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.

SOURCE East Side Games Group

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- Father's Day is going to be more even more exciting for poker players at US-facing Americas Cardroom. That's because the site's special $1 Million GTD tournament starts its Day 1 Flights this Sunday, June 19th .

The $1 Million tourney, part of their 21st Anniversary Celebration, comes with their cheapest buy-in ever at $109 . That's about half the cost of their normal Million Dollar Sunday. The Day 1 flights run daily from this Sunday through July 10th . Day 2 for qualifying players will also be on that last day, Sunday, July 10th .

"We're excited to start our special Anniversary event this Sunday on Father's Day," stated Chris Moneymaker , Team Pro for Americas Cardroom. "And if you're too busy with all the barbequing and hanging with family, then don't worry as there are tons of more Day 1 Flights available."

Moneymaker went on to note that while the $109 buy-in is very attractive to most players, there are even cheaper ways to get in. Players can even qualify for free by following this path (Freeroll -> Super Satellite -> Mega Satellite -> $1 Million GTD tourney ).

Also starting this Sunday, as part of the 21 st Anniversary Celebration, is the MOSS. That stands for Mini Online Super Series but it's small in name only with a big $5 Million in guarantees. That's their biggest version ever and the small stakes series will also run through July 10th .

For more info on the $1 Million Anniversary tourney and the MOSS, visit AmericasCardroom.eu .

Americas Cardroom joined the Winning Poker Network in 2011. The Winning Poker Network has been dealing cards since 2001 and continues to be one of the most trusted names in the industry. Rated first place for payment processing and cashout reliability repeatedly over the last few years, Americas Cardroom offers outstanding customer service and a friendly environment for all poker players around the world.

PR Contact: Dylana Reyes 338802@email4pr.com 1-877-314-4195

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Unites Studios and Games to Support Next Phase of Growth and Development

- Leading global game developer LIGHTSPEED STUDIOS (formerly LIGHTSPEED & QUANTUM STUDIOS) announced the LIGHTSPEED Universe, its vision to create an ecosystem that connects players and developers around the world based on great stories, great gameplay and next-generation technology.

One of the world's leading game studios, and co-developer of global blockbusters PUBG MOBILE (co-developed with Krafton, Inc.) and Apex Legends Mobile (co-developed with Electronic Arts), LIGHTSPEED STUDIOS has delivered more than 50 PC and mobile games for over 4 billion registered users across over 200 countries and regions.

The LIGHTSPEED Universe aims to create a world of unparalleled experiences that players can enjoy anywhere, anytime and on any platform or device, and where developers can develop games faster and easier. This vision supports the next decade of global growth and development, driven by continued investments in exceptional talent, advanced research and development, and global platforms.

"The LIGHTSPEED Universe is a holistic concept with research and development at its core." said Jerry Chen , president of LIGHTSPEED STUDIOS. "Driven by the integration of digital and real-world experiences and fueled by LIGHTSPEED's development capabilities, we aspire to set a new standard for original cross-platform, cross-cultural interactive experiences. Our goal is to captivate and inspire players and developers and leave a lasting and positive impression on future generations."

The LIGHTSPEED Universe will feature ambitious open worlds based on original IP and next generation experiences. To explore how its IP translates to animation, TV, and movies, LIGHTSPEED STUDIOS today announced LIGHTSPEED PICTURES, a new subsidiary brand to create experiences beyond games.

Today, LIGHTSPEED STUDIOS updated its name and brand identity to advance its vision and make it easy for players and developers to immerse themselves in the LIGHTSPEED Universe. LIGHTSPEED STUDIOS unites existing studios, games, and talent to focus on the future, which include the development of new games for the console and PC markets.

LIGHTSPEED STUDIOS is also upgrading its development infrastructure to develop better games faster with advanced design and high-quality production values. LIGHTSPEED revealed its dedicated and experienced technology and art centers, part of a global development platform, which serves LIGHTSPEED and its partners. LIGHTSPEED's Singapore office now serves as an R&D innovation and integration center, helping to coordinate its R&D pipeline and global operations as well as serving as a base to explore cutting-edge technologies such as AR, VR, and cloud gaming.

Making great games requires great talent, and LIGHTSPEED STUDIOS is expanding to ten countries this year, growing its teams around the world, hiring outstanding developers who want to break new ground and make a global impact. Two examples include its US studios – LIGHTSPEED LA and UNCAPPED GAMES, led by world-class developers previously responsible for some of the world's more popular, innovative, and best-loved games. LIGHTSPEED LA is building an ambitious open-world game with sophisticated player-driven gameplay, enlightened storytelling. UNCAPPED GAMES is creating an action-packed PC RTS.

"The road ahead is uncertain, but our dream remains the same - to become one of the world's best game developers. The LIGHTSPEED Universe, the ecosystem that connects players and developers around the world, is our vision and blueprint for the next decade." added Jerry Chen .

LIGHTSPEED STUDIOS is one of the world's most innovative and successful game developers, with teams across China , United States , Singapore , Canada , United Kingdom , France , Japan , South Korea , New Zealand , and United Arab Emirates . Founded in 2008, LIGHTSPEED STUDIOS has created over 50 games across multiple platforms and genres for over 4 billion registered users. It is the co-developer of worldwide hits PUBG MOBILE (co-developed with Krafton, Inc.) and Apex Legends Mobile (co-developed with Electronic Arts). LIGHTSPEED STUDIOS is made up of passionate players who advance the art & science of game development through great stories, great gameplay, and advanced technology. We are focused on bringing next generation experiences to gamers who want to enjoy them anywhere, anytime, across multiple genres and devices. More information about LIGHTSPEED STUDIOS please visit www.lightspeed-studios.com , and follow us on Twitter , Facebook and YouTube .

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Step into a world of immersive mobile gaming with the new and advanced Urbanista Seoul

Urbanista the Swedish lifestyle audio brand, announces that Urbanista Seoul, mobile gaming ready, true wireless earphones, are now shipping. Designed for gamers on the go, the sleek and compact Seoul earphones offer low latency and superb audio quality, making them the perfect partner for mobile gaming with flawless style.

Priced at $89.90 , Seoul boasts full compatibility with iOS, Android and other devices with Bluetooth® support, such as Nintendo Switch, and combines Urbanista's trademark minimal Scandinavian design with a choice of four stylish colors, inspired by Seoul's high-tech lifestyle: Midnight Black (black), Electric Blue (blue), Vivid Purple (purple), and Pearl White (white).

Every moment counts when you are in the zone and the sound signature for Urbanista Seoul is designed to provide an immersive experience. Axel Grell , Audio Engineer, comments: "Detail is at the heart of the sound stage for Urbanista Seoul. Detection of small movements and sounds gives the feeling of living through your game and that can make the difference between winning and losing. With Urbanista Seoul, the crystal clear and transparent sound is designed to make sure your head is in the game."

Seoul's impressive connectivity provides low latency audio so you can play your favorite mobile games, or watch movies, with minimal delay (70ms). Boasting up to eight hours of playtime, and a wireless charging case that provides three additional charges, these true wireless earphones will instantly elevate your game.

Seoul's in-ear design has a universal fit with customizable silicon tips so that you can comfortably enjoy games, music, or your favorite videos, for as long as you desire. You can instantly switch between gaming and music modes with just the tap of an earphone to choose the best possible audio experience for your most immersive mobile gaming and music listening moments.

CEO Anders Andreen comments: "The mobile gaming industry has exploded in recent years. At Urbanista, we always design products to complement our customers' lifestyle. Seoul is a multi-functional product which allows you to enjoy your casual mobile gaming experience as well as music listening, at home or on the go."

Urbanista Seoul is compatible with the Urbanista mobile companion app ( www.urbanista.com/app ) for both iOS and Android users. The app will help users change smoothly from Gaming Mode to Default mode, change their EQ, update firmware and configure the earphone's controls.

Urbanista Seoul is available now at: www.urbanista.com/seoul

Watch the full Urbanista Seoul "Unrivaled" campaign film here .

Press Contacts Monica Rohleder Director of PR, Strax Americas. Inc. 338791@email4pr.com 847-606-1973

Urbanista was born in 2010 in Stockholm, Sweden out of love for cities and urban life. Our products are rooted in Scandinavian tradition and inspired by music, arts, fashion and urban culture. We believe that lifestyle audio products should not only sound great, but also look good. Today, our products are available in over 90 countries, and sold in 30,000 stores worldwide.

For more information visit: www.urbanista.com Follow Urbanista on: Facebook | Instagram Media Kit available here .

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- Color Star Technology Co., Ltd. (Nasdaq: CSCW) ("Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence ("AI") in the entertainment industry, has recently announced new features and in-game locations are in the works following their recent successful app update, capturing the attention of the public and industry insiders alike. Today, Color Star once again announced that the metaverse platform's games section is officially online. Members can log in to experience the novel entertainment made possible through state-of-the-art technology.

Since the launch of the Color World metaverse app, the technical team has worked nonstop on the development and innovation, combining large amounts of AR and AI technologies, virtual images with real locations, creating virtual meeting rooms, digital airports, business headquarters, celebrity entertainment, and other related content. Color Star is creating an interdependence of entertainment and business, all the while constantly providing users with refreshing new content. The launch of the currency "Rainbow Beans" will allow users access to life-like immersive interactions. This games section has been the focus of the technical team's development. It is understood that the genre of the newly released game named 'Super Kart Racing' already has a large worldwide competitive scene compared to similar more traditional games. "Super Kart Racing" adheres to the concept of the metaverse in terms of having very high standards for its graphics and competitive scene. During pre-testing, users gave very positive feedback in regard to the game's graphics and gameplay. Color Star metaverse will follow up "Super Kart Racing" with more games in the future.

Lucas Capetian, CEO of Color Star, commented: "Many people who follow our team and our software have noticed that we have been publishing a lot of good news lately. This is because in the early stages of the Color World metaverse platform, we were able to attract many new business partners thanks to our strong userbase and technical content. In this update of our software, we updated all the locations, businesses, celebrities, games, and so on. We also gave some of our partners and users a part to play by being able to voice their opinions, which made us encouraged and trusted. So, the release of one piece of good news after another is the best way to repay these supporters. Moreover, we hope to let everyone understand that Color World metaverse app is an "artificial intelligence + celebrity entertainment" metaverse entertainment platform, which is our biggest focus and advantage. We will continue to play to our professional advantages and resources. Color Star will provide extraordinary entertainment technology for millions of users around the world. We encourage everyone to download the "color world _ metaverse" application on Apple App Store and Android Google Play to experience our software and we also hope that more game companies will cooperate with us to release more high-quality games on our metaverse software platform. "

About Color Star Technology Co., Ltd.

Color Star Technology Co., Ltd. (Nasdaq: CSCW) is an entertainment and education company that provides online entertainment performances and online music education services. Its business operations are conducted through its wholly-owned subsidiaries, Color China Entertainment Ltd. and CACM Group NY, Inc. The Company's online education is provided through its Color World music and entertainment education platform. More information about the Company can be found at www.colorstarinternational.com .

This press release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. When the Company uses words such as "may," "will," "intend," "should," "believe," "expect," "anticipate," "project," "estimate" or similar expressions that do not relate solely to historical matters, it is making forward-looking statements.  Forward-looking statements are not guarantee of future performance and involve risks and uncertainties that may cause the actual results to differ materially from the Company's expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the following:  the Company's goals and strategies; the Company's future business development, including the development of the metaverse project; product and service demand and acceptance; changes in technology; economic conditions; the growth of the educational and training services market internationally where CSCW conducts its business; reputation and brand; the impact of competition and pricing; government regulations; fluctuations in general economic and business conditions and assumptions underlying or related to any of the foregoing and other risks contained in reports filed by the Company with the Securities and Exchange Commission.  For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company's filings with the U.S. Securities and Exchange Commission, which are available for review at www.sec.gov . The Company undertakes no obligation to publicly revise these forward–looking statements to reflect events or circumstances that arise after the date hereof unless required by applicable laws, regulations or rules.

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SOURCE Color Star Technology Co., Ltd.

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Exclusive high-limit progressive debuts at Seminole Hard Rock Hotel & Casino Hollywood and Seminole Hard Rock Hotel & Casino Tampa

Aristocrat Gaming and Seminole Gaming have leveled up once again with the launch of an all-new Dollar Storm featuring a progressive jackpot starting at $1 million . Building on the phenomenal success of the Dragon Link™ high-denomination slot and the launch of the $1 million Dragon Link progressive jackpot, the $1 million Dollar Storm slot game rounds out the star-studded lineup of high-limit player options.

The Dollar Storm $1 million progressive jackpot can be found exclusively at Seminole Hard Rock Hotel & Casino in Hollywood, Fla. and Seminole Hard Rock Hotel & Casino in Tampa, Fla. Each property will have linked progressive jackpots starting at $1 million .

Just one year ago, the $1 million Dragon Link progressive became a quick player favorite and made headline news when the same winner hit the jackpot twice in less than three weeks.

"First came the Dragon and now comes the Storm.," said Juan Martinez , vice president of gaming operations for Seminole Gaming. "We are excited to offer the newest $1 million dollar progressive from Aristocrat. Since November 2021 , we've had seven $1 million dollar winners on our Dragon Link machines across our Seminole Hard Rock properties in Hollywood and Tampa . We look forward to offering the $1 million progressive awards to an even larger audience with the new $5 minimum bet option."

"We are ecstatic to debut the new $1 million progressive jackpot on Dollar Storm with Seminole Gaming," said Jon Hanlin , senior vice president of commercial strategy and business analytics. "The addition of this game to both of these casino floors is another example of how Aristocrat continues to bring engaging high-limit content to slot players."

Aristocrat's $1 Million Dollar Storm slot game featuring a $1 million progressive jackpot will include denominations at 10 cents , 25 cents , 50 cents , $1 , $2 , $5 .   It has a minimum entry bet of only $5 .

ABOUT ARISTOCRAT TECHNOLOGIES INC. Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a global games leader with more than 6,500 employees. The company is licensed in over 300 gaming jurisdictions, operates in more than 90 countries, and offers a unique blend of products and services. The company is the leading designer, manufacturer, and distributor of Class III games as well as Class II Innovations for Native American casinos and emerging markets. The company's mission is to bring joy to life through the power of play. Its values are rooted in creativity and technology, and the company has a rich history of innovation that has shaped the gaming industry over many decades. For further information, visit the company's website at www.aristocratgaming.com .

About Seminole Hard Rock Hotel & Casino Hollywood Seminole Hard Rock Hotel & Casino Hollywood is the flagship-integrated resort of Hard Rock International, owned by the Seminole Tribe of Florida . The renowned entertainment, gaming and hospitality destination unveiled a $1.5 billion expansion in 2019, highlighting the debut of the world's first and only Guitar Hotel. Between three hotel towers, the resort boasts 1,271 luxury guestrooms. Amenities include a 42,000 square-foot Rock Spa® & Salon; an 18-acre recreational water experience; private " Bora Bora " style cabanas; more than 20 food and beverage outlets; an expansive gaming floor with 3,000 slots, 193 table games and a 45-table poker room; 120,000 square feet of premier meeting and convention space; and a 26,000 square-foot retail promenade. Hard Rock Live, ranked No. 3 worldwide in 2021 ticket sales for theatre venues by Pollstar Magazine, showcases A-list entertainers and performers, sporting events and live broadcast productions in an intimate 7,000-person capacity setting. Seminole Hard Rock Hollywood is located on 87 acres of the Hollywood Seminole Reservation along State Road 7 (U.S. Highway 441). For more information, visit us online at www.seminolehardrockhollywood.com , call 800-937-0010 or follow us: Facebook: SeminoleHardRockHollywood , Twitter: @HardRockHolly , Instagram: @HardRockHolly .

ABOUT SEMINOLE HARD ROCK HOTEL & CASINO TAMPA Owned and operated by the Seminole Tribe of Florida , Seminole Hard Rock Hotel & Casino Tampa is one of the largest and most successful casinos in the world offering award-winning gaming, hospitality, and entertainment. The casino offers nearly 5,000 of the hottest slot machines, 179 table games, a state-of-the-art Poker Room featuring 46 tables and a smoke-free Mezzanine Level Casino. The 800-room hotel is AAA Four Diamond rated and proudly offers 12 restaurants, including upscale dining venues Council Oak Steaks & Seafood, The Rez Grill, and Cipresso. Amenities include the 1,500-seat Hard Rock Event Center, which hosts some of the nation's hottest entertainers and must-see concerts; a 60,000-square-foot pool deck area with three pools and 19 cabanas; as well as the luxurious Rock Spa® & Salon. The resort is located off I-4 at North Orient Road and Hillsborough Avenue, about 10 minutes east of downtown Tampa . For more information, please call 866-502-PLAY or visit us online and via Facebook , Twitter and Instagram .

Media Contacts: For Aristocrat: Meghan Sleik , Meghan.Sleik@aristocrat.com Paul Speirs-Hernandez , paul@steinbeckcommunications.com

For Seminole Gaming: Teresa Shum , teresa.shum@seminolehardrock.com (Seminole Hard Rock Hotel & Casino Hollywood) Darien Cobb , darien.cobb@seminolehardrock.com (Seminole Hard Rock Hotel & Casino Tampa)

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Expanded Ecosystem Partnership with Industry-leading Gaming Studio Enables Comprehensive Visual Optimization Solution for 120 FPS Gaming

Pixelworks, Inc.  (NASDAQ: PXLW), a leading provider of visual processing solutions, today announced that the latest release of One Piece Fighting Path published in mainland China by ByteDance's game studio Nuverse and CMGE Group has integrated Pixelworks' Rendering Accelerator SDK to significantly enhance the visual quality for mobile gaming. Coupled with Pixelworks X7 visual processor, the Rendering Accelerator works as a bridge to deliver high frame rate game content precisely and efficiently onto mobile devices. One Piece Fighting Path is the first mobile game to leverage a collaborative effort between content providers and mobile devices to jointly improve the visual experience, marking an important milestone in the development of the gaming ecosystem comprised of content providers, game engine platforms and smartphone manufacturers. Underpinned by Pixelworks' SDK and advanced visual processing technology, the frame rate of mobile games can be increased by up to 4x from the original content, while simultaneously achieving lower power consumption.

As a benchmark for Action Role-Playing Game (ARPG) mobile games based on industry-renowned manga series intellectual property (IP), One Piece Fighting Path has received great attention following its initial release. The game has achieved around 610,000 reviews and a rating of 4.9/5 in App store, as well as 24,000 reviews and a rating of 7.5/10 from TapTap, which stands out among all One Piece IP licensed mobile games. With accurate reproduction of the main plot from the original animation and well-designed tasks embedded in the subplots of the game, users can enjoy a more fantastic One Piece world with friends, and again become inspired by the spirit of adventure for pursuing courage, friendship, vitality and dreams.

For games such as One Piece Fighting Path , it is always challenging to replicate the previous success of original manga IP with a huge fan base. Picture quality is fundamental to achieving the most immersive gaming experience and depends on premium reproduction skill on the depiction of characters and scenes of original animation as well as the smooth transition between frames, which determines the fluency of animation. However, relieving the associated rendering pressure of high frame rate mobile games and reducing the impact of power consumption on mobile device present significant hurdles that must be overcome by game development teams.

Pixelworks' development and introduction of innovative solutions in the field of advanced visual display serve as a bridge to build a game ecosystem with game content providers, game publishing and production studios, game engine platforms and smartphone manufacturers. Through recent joint efforts it is now possible to optimize the visual display of mobile game across the entire lifecycle, from production to display. The integration of Pixelworks' Rendering Accelerator allows motion vectors to be generated directly from the game content. Coupled together with the Pixelworks X7 visual processor, the solution provides users with a choice of two modes for frame rate optimization, both of which ensure a silky-smooth visual quality and effectively reduce power consumption. The Low Power 120fps Mode is designed to boost low frame rate games to high frame rate in seconds with low power consumption, while the Premium Picture Quality 120fps Mode makes high frame rate games run more stable and consume less power.

"From incubation, pre-research, production to the official launch, it took several years for us to complete the development journey for our One Piece Fighting Path project." One Piece Fighting Path game development team mentioned, "To live up to the expectation of One Piece animation fans, we have tried to take everything into consideration, from storyline reproduction, gameplay design to visual display, striving to improve the gaming experience to an optimum level. Picture quality and fluency are the keys to deeply engage users in games. Excellent visual display of mobile games is supported by high quality content and high-performance device. Pixelworks' visual display solution has found an impressive balance between high frame rate gaming and power consumption, providing our gamers with the immersive and stable 120fps One Piece world for a longer play time."

"It is always a challenge to successfully recreate a phenomenal manga IP," said Leo Shen , Sr. VP, GM of Mobile BU, Pixelworks. "For the game development team, immersive gaming scenes, smooth frame transitions of animation and careful management of power consumption on mobile devices are shoulder-to-shoulder factors that contribute to the excellent visual experience for mobile gaming. We are glad to participate in this journey and have Pixelworks' Rendering Accelerator serve as an enabler for visual display optimization throughout the production-to-display lifecycle of mobile games. We hope that our cooperation both encourages and inspires content partners to embrace this compelling balance of picture quality and power consumption, thus bringing users with more breakthroughs and excitement for mobile gaming."

Pixelworks (NASDAQ: PXLW) provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services.

For more information, please visit the company's web site at www.pixelworks.com .

Note: Pixelworks and the Pixelworks logo are registered trademarks of Pixelworks, Inc. All other trademarks are the property of their respective owners.

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